What's wrong with dairy?
Rolling green pastures? Happy cows and calves? Wrong.
The dairy industry’s marketing machine tells an idyllic story of cows and calves frolicking in green meadows, carefree and happy. The reality – cows and calves suffer on dairy farms. While shoppers pay a seemingly small price for a litre or two of milk, animals in the dairy industry pay the ultimate price.
Cows are mammals too.
Feedlots are giant properties spanning vast areas, packed full of cattle or sheep who are fed high-calorie diets and given growth hormones so they grow unnaturally fast to meet market weight for slaughter more quickly.
"Veganism is a way of living that seeks to exclude, as far as possible and practicable, all forms of exploitation of, and cruelty to, animals for food, clothing and any other purpose."
That is the original definition put together by Donald Watson and The Vegan Society, founded 1944. It still stands today.
Simply put, veganism is about choosing to live as much as possible without using or consuming animal products - meat, dairy, eggs, leather, honey – anything that’s been produced by exploiting animals.
Expanding the scale and magnitude of cruelty
Intensive animal farming has had a rapid expansion over the past 50 years due to population growth and the steep increase in animal consumption. The industry is largely focused on profitability, low cost and high yields. In this approach, cheap means cruel.