factory farming



Life of a Pig 

Around 90 per cent of ‘commercial’ pigs in Australia are factory-farmed, and it's hard to imagine what these animals endure in their brief lives.  As piglets, they are taken from their mother after being born and then castrated, their tails sliced off, and their teeth clipped. These procedures are all undertaken without anaesthetic. They are then forced to live in over-crowded stalls on concrete floors covered in filth and faeces for the remainder of their lives before being sent to slaughter.



There are around 21 million hens in Australia’s egg industry, along with a further 7.5 million pullets. The majority of hens are confined in battery farms in small wire cages (the size of an A4 piece of paper) with up to five other hens. They stand on wire all day every day, which can cause deformities and constant pain and discomfort. Birds regularly die in their cages and can remain there for days until factory workers remove them. 

Broiler Chickens


Broiler Chickens (Meat Chickens)

Over 664 million chickens are slaughtered each year in Australia, enduring a short, miserable life in confinement – typically crammed in dark sheds with tens of thousands of other chickens. They cannot express natural behaviour, such as spreading their wings and bathing in dirt. 

Ditch Dairy

What's wrong with dairy?

Rolling green pastures? Happy cows and calves? Wrong. 

The dairy industry’s marketing machine tells an idyllic story of cows and calves frolicking in green meadows, carefree and happy. The reality – cows and calves suffer on dairy farms. While shoppers pay a seemingly small price for a litre or two of milk, animals in the dairy industry pay the ultimate price.

Cows are mammals too. 


The Issues

Feedlots are giant properties spanning vast areas, packed full of cattle or sheep who are fed high-calorie diets and given growth hormones so they grow unnaturally fast to meet market weight for slaughter more quickly.


"Veganism is a way of living that seeks to exclude, as far as possible and practicable, all forms of exploitation of, and cruelty to, animals for food, clothing and any other purpose."

That is the original definition put together by Donald Watson and The Vegan Society, founded 1944. It still stands today.

Simply put, veganism is about choosing to live as much as possible without using or consuming animal products - meat, dairy, eggs, leather, honey – anything that’s been produced by exploiting animals.

Factory Farming

The Issues

Expanding the scale and magnitude of cruelty

Intensive animal farming has had a rapid expansion over the past 50 years due to population growth and the steep increase in animal consumption. The industry is largely focused on profitability, low cost and high yields. In this approach, cheap means cruel.


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